👀 Eyes up: Out-of-home (OOH) advertising is catching more attention than ever

Eyes up: Out-of-home (OOH) advertising is catching more attention than ever—because it’s real, it’s visible, and it’s trusted.

A recent piece from Digital Signage Today confirms what we’ve long known: OOH formats are driving measurable engagement across industries. At Connections, we’re proud to bring that power indoors—where intent meets impact.

Carter’s in-store media puts your brand right in front of growing families, with high-frequency messaging during the moments that matter most—when parents are shopping for their littlest loved ones. These are loyal, returning shoppers who trust the store and notice what’s around them.

Saks OFF 5TH in-store opportunities reach style-savvy shoppers with high purchase intent. In this environment, luxury is accessible and aspirational—an ideal place to drive awareness and trial among an upscale, fashion-conscious audience.

Unlike digital banners, in-store retail media can’t be scrolled past. It can’t be skipped. It stands out—and it works.

Out-of-home isn’t just billboards anymore—it’s in-store media like retail bag inserts, placed exactly where purchase decisions are made. Let’s talk about how to make your brand part of that moment.

Full article: https://www.digitalsignagetoday.com/news/ooh-advertising-catching-consumer-attention-across-industries/