Package Insert Survey Part 2: Trust and relevance

Part two of our survey reveals how US consumers feel about package inserts compared to traditional direct mail.

Consumers trust what feels relevant — and package inserts deliver that trust.

In our latest survey, over 80% of shoppers said they find a printed offer from a brand they just purchased from trustworthy and relevant. This includes 55% who chose it outright and another 28% who rated it as equally trustworthy.

By contrast, only 10% favored generic direct mail.

That’s the power of context.
📦 When an offer arrives inside a package, it’s tied to a brand experience the shopper already trusts.
💡 It doesn’t feel like advertising — it feels like a reward.
🚀 And it converts, because it reaches consumers at their most receptive moment: unboxing.

For brand managers, package inserts are a smarter alternative to direct mail:
✅ Built-in credibility
✅ Targeted by recent purchase behavior
✅ Delivered at scale through premium ecommerce partners

Direct mail interrupts. Package inserts connect.

If you’re looking to invest in channels that consumers actually welcome, it’s time to own the unboxing moment.

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