Package Insert Survey Part 5: Package Inserts vs Direct Mail

📦 Which format delivers better engagement and trial for brands? Consumers have spoken.

In our latest survey, 52% of consumers said they find package inserts more engaging and more likely to drive trial compared to 29% who prefer traditional direct mail.

The results speak to the power of the unboxing moment. When a customer opens a package, attention is high, distractions are low, and brand messages feel more personal. It’s a moment of genuine connection, right inside the home where nearly 90% of purchase decisions are made.

At Connections, we help brands turn those moments into measurable impact through targeted, brand-safe ecommerce media programs that meet consumers where they’re most engaged.

📬 Package inserts work because they feel real, relevant, and rewarding.

Reach out to Ryan Rager (ryanrager@exactconnections.com) if you want the full survey results.

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