The Impact of Visual Imagery - Rorschach Plate I

One of the most interesting things about print advertising is the impact of the visual on the person viewing it. We don't all see the same things in an image, so it can be difficult to determine in advance how ad images will play out in the marketplace. Sometimes results are surprising as is the power or people's reactions.

The Specialist Works US, oddly enough, has a set of vintage Rorschach Test cards that speak to this very subject. If you don't know what you are looking at you may mistake them for art!

Here is Plate 1. Lets us know what you see.