Throwback Thursday Oktoberfest St. Pauli Girl

In honor of Oktoberfest, we thought we would use Throwback Thursday to highlight some beer ads. This St. Pauli Girl ad is from 1990.

Simple, but witty. Creating a woman out of the beer is brilliant, and allows the consumer to indulge in a romance with the product. Silly and cunning all at the same time. We love it. The fact that the art execution is also clean and well done is a fine by us too.

Prost!