Throwback Thursday Smirnoff Bra Burning

It is Throwback Thursday at Elarbee Media, and this Smirnoff ad certainly is a throwback. Like last week's Wrangler Jeans ad, it pulls on the social-political scene of the time to structure the sales pitch. Imagine that your choice of vodka could actually change you outlook on life. 

While the bra-burning may seem funny to us now, the same ad concept of a product changing how you approach and engage in life is still a very common theme.