World Cup + Beer and helping Agencies

With World Cup energy building ⚽ and Scotland fans making headlines for drinking Boston out of beer 🍻, it felt like the perfect time to raise a glass to a past partnership we loved: Hopsy.

Hopsy brought fresh beer on tap into the home. Connections helped bring their message there too, partnering with their agency to place package inserts directly inside ecommerce deliveries. 📦

That is where physical media gets powerful.

Package inserts give brands a way to show up in the home, in-hand, during a moment consumers actually enjoy: opening a package. No scrolling. No skipping. No ad blockers. Just a relevant offer delivered at the right time, through a trusted retail partner.

For agencies, Connections makes physical media easier to add to the plan. We handle the retailer access, inventory, production, logistics, targeting, and execution so agency teams can bring clients smart, scalable media opportunities beyond digital.

Digital is good. Digital alone is limiting.

Physical media, especially package inserts, helps brands create a more memorable customer acquisition moment and gives agencies a new way to expand their media mix with confidence. 🚀

Cheers to Hopsy, smart agency partnerships, and the power of putting a brand directly into the home. 🍻

#RetailMedia #PackageInserts #PhysicalMedia #CustomerAcquisition #OmnichannelMarketing #ConnectionsUS

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