AAA New Mexico Journey
AAA represents more than 100 years of service to American families. Its clubs started as member advocates for road and travel services to the new motoring public - a friend/advocate relationship that continues to this day. Today there are 44 AAA clubs and 1,100 local AAA offices in the U.S. and Canada, and AAA currently has more than 55 million members. AAA serves its membership in a variety of ways, including member publications, TourBook Guides, TripTik routings and more.
Member publications are the club's primary method of communicating with their members and are the only way to reach every AAA household. The AAA Publishing Network consists of 20 titles (16 magazines and 4 tabloids) with a total audience of more than 36 million readers. Together, these AAA publications deliver reach and coverage that rivals the biggest consumer magazines in the United States.
Demographics
About Magazines - Membership
Unique in the magazine profile, membership magazines not only reach a defined audience, they reach "joiners." Membership magazines are a member benefit and communication tool to those that belong to a pre-defined group. Because the communication is coming from a trusted source, advertisers benefit from the implied endorsement of the group or organization carrying the offer. Demographic targets are generally highly defining, and offer regular and scalable distribution. Advertising options are predominantly on-page or page plus card.
Key Stats
Magazines - Membership
126,000
6 per year
756,000
Yes