AAA Via
The AAA Publishing Network consists of 14 titles (11 magazines and 3 tabloids) with a total audience of more than 18 million households. These titles are the clubs method of communicating with their members. These publications are also the best way to reach every AAA household.
Via can be divided into regions;
Arizona (Highroads) - 535,000 circulation 65 avg. age, $68,700 HHI, 66% female
Northern CA, NV, UT, AK, MT, WY - 2,705,000 circulation 60 avg. age, $91,400 HHI, 62% female
Oregon, S. Idaho - 460,000 62 avg. age, $73,400 HHI, 60% female
Demographics
About Magazines - Membership
Unique in the magazine profile, membership magazines not only reach a defined audience, they reach "joiners." Membership magazines are a member benefit and communication tool to those that belong to a pre-defined group. Because the communication is coming from a trusted source, advertisers benefit from the implied endorsement of the group or organization carrying the offer. Demographic targets are generally highly defining, and offer regular and scalable distribution. Advertising options are predominantly on-page or page plus card.
Key Stats
Magazines - Membership
3,700,000
6 per year
22,200,000
Yes
Specs
7.00" X 4.75"