Accessline - Iowa's Gay Newspaper

ACCESSline, Iowa's Gay Newspaper, offers both national news and events taking place throughout the State of Iowa. ACCESSline currently publishes 4500, bi-monthly, copies in Ames, Burlington, Cedar Rapids, Des Moines, Iowa City, Quad Cities, Sioux City, and Waterloo. Distribution points include; hundreds of individual subscribers, gay/gay friendly bars, book stores, coffee shops, health clinics, and colleges within the State of Iowa. The Accessline is in the Des Moines - Ames, IA DMA. The Accessline offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.

Demographics

About Newspapers

Newspapers are one of the most essential parts of a print media plan. There are multiple ways to touch your audience through newspaper, but the most basic of those are either through ROP (Run of Press) which is an on-page advertisement in the newspaper, or through inserts.

Because newspaper circulation generally develops to support local distribution, there is a unique opportunity to buy very refined geography within a nationally "scalable" channel.

Newspapers fall into subcategories with behavior benefits in each;

National Press - non-local

Major Market Subscription Papers - Paper of Record

Community Newspapers - Weeklies

Neighborhood Newspapers - Free Community Distribution

Free Entertainment Newspapers - Take Ones

Testing to performance for free versus paid, national versus local, home delivered versus rack distributed all help refine the categories performance for your offer. Within each segment of the channel the scale of newspaper distribution is sizable.

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