Adelante Valle- Yuma
Adelante Valle is distributed throughout the Imperial Valley and features local and national news including border, entertainment, sports, health and family. Adelante Valle began publishing in 2001 and reported on important news of not only Imperial Valley but also Mexicali, Yuma and the Valley of Coachella. In addition to having exclusive news every week, Adelante Valley also publishes on the best of sports, shows, cooking, health and many other topics of interest to the Spanish-speaking community in the region.
Demographics
About Newspapers
Newspapers are one of the most essential parts of a print media plan. There are multiple ways to touch your audience through newspaper, but the most basic of those are either through ROP (Run of Press) which is an on-page advertisement in the newspaper, or through inserts.
Because newspaper circulation generally develops to support local distribution, there is a unique opportunity to buy very refined geography within a nationally "scalable" channel.
Newspapers fall into subcategories with behavior benefits in each;
National Press - non-local
Major Market Subscription Papers - Paper of Record
Community Newspapers - Weeklies
Neighborhood Newspapers - Free Community Distribution
Free Entertainment Newspapers - Take Ones
Testing to performance for free versus paid, national versus local, home delivered versus rack distributed all help refine the categories performance for your offer. Within each segment of the channel the scale of newspaper distribution is sizable.
Key Stats
Newspapers
10,500
Weekly
Zip code