Al Dia - Dallas
Al Dia is a newspaper published entirely in Spanish and is delivered free to resident's homes. It is published every Wednesday and Sunday with up-to-date information and news. Al Dia has the highest Spanish-language newspaper circulation in North Texas. It was also voted one of the top three outstanding Spanish-language weekly newspapers in the U.S. by the National Association of Hispanic Publishers and Newspaper of the year by Texas AMPE. Al Dia has also received recognition from the National Association of Hispanic Publications Outstanding Awards.Demographics
About Newspapers
Newspapers are one of the most essential parts of a print media plan. There are multiple ways to touch your audience through newspaper, but the most basic of those are either through ROP (Run of Press) which is an on-page advertisement in the newspaper, or through inserts.
Because newspaper circulation generally develops to support local distribution, there is a unique opportunity to buy very refined geography within a nationally "scalable" channel.
Newspapers fall into subcategories with behavior benefits in each;
National Press - non-local
Major Market Subscription Papers - Paper of Record
Community Newspapers - Weeklies
Neighborhood Newspapers - Free Community Distribution
Free Entertainment Newspapers - Take Ones
Testing to performance for free versus paid, national versus local, home delivered versus rack distributed all help refine the categories performance for your offer. Within each segment of the channel the scale of newspaper distribution is sizable.
Key Stats
Newspapers
150,000
104 per year
15,600,000
Zip code
Specs
6.50" X 10.50"
3.23" X 10.50"
5.50" X 8.50"
11.00" X 12.50"