America's 1st Freedom

Official Journal of the National Rifle Association. NRA Publications strives to be a reflection of its members, 5 million Americans dedicated to freedom. NRA brands and content mirror the members daily passions for personal protection, shooting, hunting and for teaching traditional values to future generations. In-depth coverage of firearm design, performance and history, hunting and conservation, shooting instruction and NRA's political leadership is tailored to contemporary reader tastes via award-winning legacy magazines, cutting-edge digital editions, 24/7 websites, social media engagement and dynamic broadcast TV. Members and online followers trust NRA Publications for honest, timely reporting on guns, gear and the shooting sports.

Demographics

% female

$ Avg Household Income

Avg Age

About Magazines - Membership

Unique in the magazine profile, membership magazines not only reach a defined audience, they reach "joiners." Membership magazines are a member benefit and communication tool to those that belong to a pre-defined group. Because the communication is coming from a trusted source, advertisers benefit from the implied endorsement of the group or organization carrying the offer. Demographic targets are generally highly defining, and offer regular and scalable distribution. Advertising options are predominantly on-page or page plus card.

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Key Stats

Country: United States
Category: Magazines - Membership
Avg volume:656,000
Frequency: 12 per year
Annual vol: 7,872,000
Digital circulation: 99,590
Purchase level: National
Name list: Yes

Specs

OnPage Half Page Specs: 6.75" X 4.75"
Insert Maximum Specs: 5.00" X 14.75"
Insert Max Weight: 0.25oz