American Stationery Catalog Blow-In

The American Stationery Blow in allows marketers to reach consumers who purchase personalized stationery and related accessories as well as bridal shower invitations and gifts. These consumers have the discretionary income to purchase products that surpass mass-produced "off the shelf" quality. The company features unique invitations, paper products and gifts that delight their recipients. These consumers "think outside the box" and purchase products ranging from wedding invitations and favors to hand-bordered stationery. The American Stationery catalog features high quality personalized stationery, informal boxes, business stationery, and related products for personal use and gift giving. The items are especially geared towards an upscale, literary audience who enjoy purchasing a wardrobe of stationery products.

Demographics

% Female

$ Avg Household Income

Avg Age

About Catalog Blow-Ins

Catalog Blow-ins allow advertisers to place material into a brand's outbound catalog. Catalog's will reach an active customer profile with a defined demographic.

These defined audiences combined with the cost offset of avoiding solo-mail create the perfect environment for delivering ROI when properly selected for customer profile match against your own audience.

There is an added benefit to them in that they are a welcome mailing in the home rather than being unsolicited. The warm nature of the mailing establishes an implied endorsement for those riding along with the mailing.

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Key Stats

Country: United States
Category: Catalog Blow-Ins
Avg volume:400,000
Frequency: 6 per year
Annual vol: 2,400,000
Insert Minimum: Please Inquire
Purchase level: National
Name list: Yes

Specs

Insert Minimum Specs: 5.00" X 3.50"
Insert Maximum Specs: 6.50" X 6.00"