Amerika Woche
The America Week is currently the largest German-language newspaper in the United States. The newspaper is dedicated to keeping the German speaking population in the United States up-to-date on news events from their home countries and from around the world, while maintaining contact with German-language events, professional organizations/off erings, cultural activities, and promotions in the United States. Readers of "America Week" located throughout the United States, partly in Canada and Germany. In the United States the "America Week" can also be purchased at kiosks.Printed every other Monday in Germa
Demographics
About Newspapers
Newspapers are one of the most essential parts of a print media plan. There are multiple ways to touch your audience through newspaper, but the most basic of those are either through ROP (Run of Press) which is an on-page advertisement in the newspaper, or through inserts.
Because newspaper circulation generally develops to support local distribution, there is a unique opportunity to buy very refined geography within a nationally "scalable" channel.
Newspapers fall into subcategories with behavior benefits in each;
National Press - non-local
Major Market Subscription Papers - Paper of Record
Community Newspapers - Weeklies
Neighborhood Newspapers - Free Community Distribution
Free Entertainment Newspapers - Take Ones
Testing to performance for free versus paid, national versus local, home delivered versus rack distributed all help refine the categories performance for your offer. Within each segment of the channel the scale of newspaper distribution is sizable.
Key Stats
Newspapers
28,500
20 per year
570,000
Zip code
Specs
5.00" X 14.00"
5.00" X 7.00"