Auto Dealer Today

Serving the automobile dealership decision makers, including Executive Management, and Sales and Operations Personnel. Brand content provides the business solutions, industry news, and product and service reference to help dealers improve vehicle sales, and meet their day-to-day operational challenges. The publication is widely known for providing real-time business solutions and all the information dealers need to make wise decisions regarding products, services or process changes in daily operations.

Demographics

About Trade Publications

Trade publications target unique verticals. Identifying a specific industry in our B2B efforts can eliminate unnecessary waste in your media planning. Because trade publications speak to very defined audiences, circulations tend to be low and CPMs high. Including your message in a publication specifically targeted to an industry vertical, and designing the message to speak to that vertical allows advertisers to ensure resonance of the offer with the business target.

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Key Stats

Country: United States
Category: Trade Publications
Avg volume:21,500
Frequency: 12 per year
Annual vol: 258,000
Purchase level: National
Name list: Yes