Bedford Fair Catalog Blow-in

Bedford Fair offers a wide variety of apparel, footwear, intimates and accessories for both career and casual lifestyles. Bedford Fair customers are mature women who value comfort, quality and style. Inserts will be blown into Bedford Fair catalogs.

Demographics

% Female

$ Avg Household Income

Avg Age

About Catalog Blow-Ins

Catalog Blow-ins allow advertisers to place material into a brand's outbound catalog. Catalog's will reach an active customer profile with a defined demographic.

These defined audiences combined with the cost offset of avoiding solo-mail create the perfect environment for delivering ROI when properly selected for customer profile match against your own audience.

There is an added benefit to them in that they are a welcome mailing in the home rather than being unsolicited. The warm nature of the mailing establishes an implied endorsement for those riding along with the mailing.

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Key Stats

Country: United States
Category: Catalog Blow-Ins
Avg volume:1,320,300
Frequency: 12 per year
Annual vol: 15,843,600
Insert Minimum: Please Inquire
Purchase level: National
Name list: Yes

Specs

Insert Maximum Specs: 5.00" X 6.00"
Insert Max Weight: 0.20oz