Birmingham Times
The Birmingham Times has been a steady source for news and information in Birmingham, publishing its first edition in 1964 with a simple mission of ensuring that an African-American community deprived of sources for news and information were given access. The Birmingham Times has fulfilled that mission without missing an issue for more than 50 years. Published weekly on Thursdays with Monday space reservation and Tuesday creative deadline.Demographics
About Newspapers
Newspapers are one of the most essential parts of a print media plan. There are multiple ways to touch your audience through newspaper, but the most basic of those are either through ROP (Run of Press) which is an on-page advertisement in the newspaper, or through inserts.
Because newspaper circulation generally develops to support local distribution, there is a unique opportunity to buy very refined geography within a nationally "scalable" channel.
Newspapers fall into subcategories with behavior benefits in each;
National Press - non-local
Major Market Subscription Papers - Paper of Record
Community Newspapers - Weeklies
Neighborhood Newspapers - Free Community Distribution
Free Entertainment Newspapers - Take Ones
Testing to performance for free versus paid, national versus local, home delivered versus rack distributed all help refine the categories performance for your offer. Within each segment of the channel the scale of newspaper distribution is sizable.
Key Stats
Newspapers
10,000
Weekly
Zip code
Specs
9.50" X 6.20"
4.65" X 6.20"