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Boden

Boden was founded in 1991 as a British clothing retailer selling womenswear, menswear and childrenswear online and by mail-order.

In the past 12 years Boden have launched in America, opened their first shop in London and expanded to Germany and Austria.

Predominantly targeting the professional woman, it looks to mix fashion and business, as well as offering a vast array of evening and day time outfits.

All of the recipients of the Boden parcels will have purchased via the website, for delivery in the United Kingdom. 


Demographics

  • % Female
  • Avg Age

About Package Inserts

Package Insert Programs are designed to carry advertiser messaging in another brand's outbound product shipments.

These shipments contain goods purchased by a recipient at their home address, making them an ideal vehicle to carry a third-party message. Recipients are proven mail-order or online buyers, which enhances response for third-party partners. The ability to target brands with a complimentary audience to your offer creates the perfect partnership. 

Running an insert in another brand's packages will yield a 100% open rate for your brand's materials.

When consumers receive a package, they will not only open it, but they will have a rush of endorphins as they open the package they have been expecting! This means your insert will be received at a time of joy and excitement by the customer. 

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Key Stats

United Kingdom
Parcel Deliveries
50,000
12 per year
600,000
50,000
A B C1

Specs

210mm X 148mm
15gm