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Boden

Boden was founded in 1991 as a British clothing retailer selling womenswear, menswear and childrenswear online and by mail-order.

In the past 12 years Boden have launched in America, opened their first shop in London and expanded to Germany and Austria.

Predominantly targeting the professional woman, it looks to mix fashion and business, as well as offering a vast array of evening and day time outfits.

All of the recipients of the Boden parcels will have purchased via the website, for delivery in the United Kingdom. 


Demographics

  • % Female
  • Avg Age

About Parcel Deliveries

Package Insert Programs are designed to carry advertiser messaging in another brands outbound product shipments. These shipments contain goods purchased by a recipient to their home address, making them an ideal vehicle to carry a third party message. Recipients are proven mail-order or online buyers, which enhances response to similar offers. The ability to target by complimentary products and/or demographic profiles is an added benefit. 

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Key Stats

United Kingdom
Parcel Deliveries
50,000
12 per year
600,000
50,000
A B C1

Specs

210mm X 148mm
15gm