Bolivar Herald-Free Press

The Bolivar Herald-Free Press is the oldest continuous business in Polk County, Missouri, existing today as result of a merger of the Bolivar Herald, Bolivar Free Press and the Polk County Times in November 1969. The Free Press dates back to 1868 and the Herald began in 1872. The Times started in 1966. The Herald-Free Press is a twice-weekly print publication serving all of Polk County and a trade area that extends across county lines in all directions. The newspaper is also published online at BolivarMONews.com with frequent updates for breaking news.

Demographics

About Newspapers

Newspapers are one of the most essential parts of a print media plan. There are multiple ways to touch your audience through newspaper, but the most basic of those are either through ROP (Run of Press) which is an on-page advertisement in the newspaper, or through inserts.

Because newspaper circulation generally develops to support local distribution, there is a unique opportunity to buy very refined geography within a nationally "scalable" channel.

Newspapers fall into subcategories with behavior benefits in each;

National Press  - non-local

Major Market Subscription Papers - Paper of Record

Community Newspapers - Weeklies

Neighborhood Newspapers - Free Community Distribution

Free Entertainment Newspapers - Take Ones

Testing to performance for free versus paid, national versus local, home delivered versus rack distributed all help refine the categories performance for your offer. Within each segment of the channel the scale of newspaper distribution is sizable.

Key Stats

United States
Newspapers
6,950