Boys' Life
Boys' Life is the premiere magazine for kids, tweens, and teens, featuring award-winning editorial, pictorials, comics, fiction and buying guides. It's been a leader of youth culture for more than 100 years, reaching kids through a multi-channel platform that includes the magazine, Boyslife.org, social media, webcasting and live events.It's also the only youth publication which publishes two distinct demographic editions: A younger edition (ages 6-11) and an older edition (ages 12-17), allowing advertisers to target their message.
Lower demographic edition; avg age 8, 600,000 subs
Upper demographic edition; 14 avg age, 400,000 subs
Demographics
About Magazines - Membership
Unique in the magazine profile, membership magazines not only reach a defined audience, they reach "joiners." Membership magazines are a member benefit and communication tool to those that belong to a pre-defined group. Because the communication is coming from a trusted source, advertisers benefit from the implied endorsement of the group or organization carrying the offer. Demographic targets are generally highly defining, and offer regular and scalable distribution. Advertising options are predominantly on-page or page plus card.
Key Stats
Magazines - Membership
1,000,000
12 per year
12,000,000
Yes
Specs
7.25" X 5.00"