Brainy Bag Package Inserts
The Brainy Bags Package Insert Program gives brands a powerful opportunity to reach new parents at one of the most relevant and high-intent moments in their journey: their baby’s first pediatrician visit. Distributed through pediatrician offices, Brainy Bags place your brand directly into the hands of parents when trust is high, purchasing decisions are actively being made, and families are looking for products and services that can make life easier. With 400,000 bags distributed annually, advertisers can deliver exclusive offers, helpful information and compelling calls to action in a trusted medical setting, creating immediate value while building positive brand association, early loyalty and extended household reach.
Demographics
About Package Inserts
Package Insert Programs are designed to carry advertiser messaging in another brand's outbound product shipments.
These shipments contain goods purchased by a recipient at their home address, making them an ideal vehicle to carry a third-party message. Recipients are proven mail-order or online buyers, which enhances response for third-party partners. The ability to target brands with a complimentary audience to your offer creates the perfect partnership.
Running an insert in another brand's packages will yield a 100% open rate for your brand's materials.
When consumers receive a package, they will not only open it, but they will have a rush of endorphins as they open the package they have been expecting! This means your insert will be received at a time of joy and excitement by the customer.