Burleson Star
The Burleson Star was established in 1965, and has served the Burleson community for the past 51 years. The Burleson Star is owned by Moser Community Media, with a weekly distribution in Burleson of 19,500. The Burleson Star is the official newspaper of the City of Burleson, Burleson ISD, the City of Crowley and shares the distinction for the Johnson County Emergency Services District.Demographics
About Newspapers
Newspapers are one of the most essential parts of a print media plan. There are multiple ways to touch your audience through newspaper, but the most basic of those are either through ROP (Run of Press) which is an on-page advertisement in the newspaper, or through inserts.
Because newspaper circulation generally develops to support local distribution, there is a unique opportunity to buy very refined geography within a nationally "scalable" channel.
Newspapers fall into subcategories with behavior benefits in each;
National Press - non-local
Major Market Subscription Papers - Paper of Record
Community Newspapers - Weeklies
Neighborhood Newspapers - Free Community Distribution
Free Entertainment Newspapers - Take Ones
Testing to performance for free versus paid, national versus local, home delivered versus rack distributed all help refine the categories performance for your offer. Within each segment of the channel the scale of newspaper distribution is sizable.
Key Stats
Newspapers
4,300
Weekly
Zip code