Carter's In-Store Inserts
This program works by placing materials in the retail bags of Carter's members who have purchased products in-store.
Your brand has the opportunity to achieve exclusive access to the Carter's, difficult-to-reach, network of moms.
This method of brand partnership is best used when brands share a similar customer base. Purchases are often carried home to be unpacked, and your insert will be among the items reviewed while the shopper is still in post-purchase mode.
$ Avg Household Income
About Package Inserts
Package Insert Programs are designed to carry advertiser messaging in another brand's outbound product shipments.
These shipments contain goods purchased by a recipient at their home address, making them an ideal vehicle to carry a third-party message. Recipients are proven mail-order or online buyers, which enhances response for third-party partners. The ability to target brands with a complimentary audience to your offer creates the perfect partnership.
Running an insert in another brand's packages will yield a 100% open rate for your brand's materials.
When consumers receive a package, they will not only open it, but they will have a rush of endorphins as they open the package they have been expecting! This means your insert will be received at a time of joy and excitement by the customer.