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Carter's In-Store Inserts

This program works by placing materials in the retail bags of Carter's members who have purchased products in-store.

Your brand has the opportunity to achieve exclusive access to the Carter's, difficult-to-reach, network of moms.

This method of brand partnership is best used when brands share a similar customer base. Purchases are often carried home to be unpacked, and your insert will be among the items reviewed while the shopper is still in post-purchase mode. 


  • % Female
  • $ Avg Household Income
  • Avg Age

About Package Inserts

Package Insert Programs are designed to carry advertiser messaging in another brand's outbound product shipments.

These shipments contain goods purchased by a recipient at their home address, making them an ideal vehicle to carry a third-party message. Recipients are proven mail-order or online buyers, which enhances response for third-party partners. The ability to target brands with a complimentary audience to your offer creates the perfect partnership. 

Running an insert in another brand's packages will yield a 100% open rate for your brand's materials.

When consumers receive a package, they will not only open it, but they will have a rush of endorphins as they open the package they have been expecting! This means your insert will be received at a time of joy and excitement by the customer. 

Don't miss out on your chance to partner with Carter's

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Key Stats

United States
Package Inserts
12 per year


3.00" X 3.00"
5.50" X 8.50"