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Carter's Package Inserts

The Carter's Package Insert Program is a highly successful program entering its 5th year. Your brand has the opportunity to exclusively reach Carter's market of moms! This market has been proven difficult to reach over the years, now your brand can have access to Carter's moms!

One major benefit of the PIP is that when your demographic is opening the package, we can take advantage of that excitement and dopamine rush that takes place. This will make your brand more favorable in the hands of the consumer.


Demographics

  • % Female
  • $ Avg Household Income
  • Avg Age

About Package Inserts

Package Insert Programs are designed to carry advertiser messaging in another brand's outbound product shipments.

These shipments contain goods purchased by a recipient at their home address, making them an ideal vehicle to carry a third-party message. Recipients are proven mail-order or online buyers, which enhances response for third-party partners. The ability to target brands with a complimentary audience to your offer creates the perfect partnership. 

Running an insert in another brand's packages will yield a 100% open rate for your brand's materials.

When consumers receive a package, they will not only open it, but they will have a rush of endorphins as they open the package they have been expecting! This means your insert will be received at a time of joy and excitement by the customer. 

Don't miss out on your chance to partner with Carter's

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Key Stats

United States
Package Inserts
12 per year
250,000
National
Yes

Specs

3.00" X 3.00"
5.50" X 8.50"
0.25oz