Chatham Star-Tribune

The Star-Tribune is a family-owned community newspaper in Chatham, Virginia and is published every Wednesday. The Star-Tribune has 25,000 readers each week and covers Danville and Pittsylvania County, including the towns of Chatham, Gretna and Hurt, as well as the communities of Ringgold, Sutherlin, Brosville, Cascade and more. THe newspaper includes news and pictures of local government, crime, sports, public records, and community events.

Demographics

About Newspapers

Newspapers are one of the most essential parts of a print media plan. There are multiple ways to touch your audience through newspaper, but the most basic of those are either through ROP (Run of Press) which is an on-page advertisement in the newspaper, or through inserts.

Because newspaper circulation generally develops to support local distribution, there is a unique opportunity to buy very refined geography within a nationally "scalable" channel.

Newspapers fall into subcategories with behavior benefits in each;

National Press - non-local

Major Market Subscription Papers - Paper of Record

Community Newspapers - Weeklies

Neighborhood Newspapers - Free Community Distribution

Free Entertainment Newspapers - Take Ones

Testing to performance for free versus paid, national versus local, home delivered versus rack distributed all help refine the categories performance for your offer. Within each segment of the channel the scale of newspaper distribution is sizable.

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