Chinese World Journal
The World Journal is a Chinese language newspaper distributed throughout North America. Founded in 1976, the World Journal is the most influential Chinese-language newspaper in North America. One of the few U.S. daily newspapers distributed on a national basis, the World Journal is published in New York, Los Angeles, San Francisco, Chicago, Dallas, Vancouver and Toronto and distributed throughout North America. The World Journal has become a vital part of the everyday lives of Chinese Americans/Chinese Canadians with a loyal following of readers from China, Taiwan, Hong Kong and Southeast Asia.
Weekly Friday Magazine also runs as a concise version of the daily.
Demographics
About Newspapers
Newspapers are one of the most essential parts of a print media plan. There are multiple ways to touch your audience through newspaper, but the most basic of those are either through ROP (Run of Press) which is an on-page advertisement in the newspaper, or through inserts.
Because newspaper circulation generally develops to support local distribution, there is a unique opportunity to buy very refined geography within a nationally "scalable" channel.
Newspapers fall into subcategories with behavior benefits in each;
National Press - non-local
Major Market Subscription Papers - Paper of Record
Community Newspapers - Weeklies
Neighborhood Newspapers - Free Community Distribution
Free Entertainment Newspapers - Take Ones
Testing to performance for free versus paid, national versus local, home delivered versus rack distributed all help refine the categories performance for your offer. Within each segment of the channel the scale of newspaper distribution is sizable.
Key Stats
Newspapers
80,000
365 per year
29,200,000
Zip code, Regional