Columbia House DVD Club Package Insert Program
The Columbia House DVD Club offers more than 8,000 titles from major and independent movie studios. From just-released blockbusters to timeless classics in every genre, members have the convenience of ordering via catalog or online and can even pre-order new releases before they hit stores. Package enclosures will be included in monthly DVD shipments sent to active Columbia House members.Demographics
About Package Inserts
Package Insert Programs are designed to carry advertiser messaging in another brand's outbound product shipments.
These shipments contain goods purchased by a recipient at their home address, making them an ideal vehicle to carry a third-party message. Recipients are proven mail-order or online buyers, which enhances response for third-party partners. The ability to target brands with a complimentary audience to your offer creates the perfect partnership.
Running an insert in another brand's packages will yield a 100% open rate for your brand's materials.
When consumers receive a package, they will not only open it, but they will have a rush of endorphins as they open the package they have been expecting! This means your insert will be received at a time of joy and excitement by the customer.
Key Stats
Specs
0.25oz