Miss Selfridge

Popular, strong and proud to be female, the Miss Selfridge customer is a sociable twenty-something who knows what she wants. She loves focusing on her career and her friends and looking great while she does it. She’s mobile first: her inspiration comes from Instagram as well as celebrities, bloggers and friends. She loves a ‘wow’ piece to help her stand out on Saturday night, but even when she’s dressed down her look is carefully considered – and she knows Miss Selfridge has the right styling for every occasion. Work hard, play hard, look great – that’s Miss Selfridge.

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Demographics