Miss Selfridge
Popular, strong and proud to be female, the Miss Selfridge customer is a sociable twenty-something who knows what she wants. She loves focusing on her career and her friends and looking great while she does it. She’s mobile first: her inspiration comes from Instagram as well as celebrities, bloggers and friends. She loves a ‘wow’ piece to help her stand out on Saturday night, but even when she’s dressed down her look is carefully considered – and she knows Miss Selfridge has the right styling for every occasion. Work hard, play hard, look great – that’s Miss Selfridge.
Demographics
About Parcel Deliveries
Package Insert Programs are designed to carry advertiser messaging in another brands outbound product shipments. These shipments contain goods purchased by a recipient to their home address, making them an ideal vehicle to carry a third party message. Recipients are proven mail-order or online buyers, which enhances response to similar offers. The ability to target by complimentary products and/or demographic profiles is an added benefit.