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Miss Selfridge

Popular, strong and proud to be female, the Miss Selfridge customer is a sociable twenty-something who knows what she wants. She loves focusing on her career and her friends and looking great while she does it. She’s mobile first: her inspiration comes from Instagram as well as celebrities, bloggers and friends. She loves a ‘wow’ piece to help her stand out on Saturday night, but even when she’s dressed down her look is carefully considered – and she knows Miss Selfridge has the right styling for every occasion. Work hard, play hard, look great – that’s Miss Selfridge.


Demographics

  • £ Avg Household Income
  • Avg Age

About Package Inserts

Package Insert Programs are designed to carry advertiser messaging in another brand's outbound product shipments.

These shipments contain goods purchased by a recipient at their home address, making them an ideal vehicle to carry a third-party message. Recipients are proven mail-order or online buyers, which enhances response for third-party partners. The ability to target brands with a complimentary audience to your offer creates the perfect partnership. 

Running an insert in another brand's packages will yield a 100% open rate for your brand's materials.

When consumers receive a package, they will not only open it, but they will have a rush of endorphins as they open the package they have been expecting! This means your insert will be received at a time of joy and excitement by the customer. 

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Key Stats

United Kingdom
Parcel Deliveries
50,000
12 per year
600,000
50,000
National
A B C1

Specs

297mm X 210mm