Counterman

Counterman covers the automotive aftermarket distribution channel from beginning to end, serving jobbers, retailers and warehouse distributors. More than 38,000 monthly print subscribers and more than 21,000 enewsletter subscribers receive vital, timely business information to help them move parts through the channel. Counterman serves stakeholders of traditional partsdistribution. In addition, Counterman print magazine is received by all 12,000 locations of AutoZone, O’Reilly Auto Parts, Advance AutoParts and Pep Boys, plus more than 900 key executives and management at those top retailers.

Demographics

About Trade Publications

Trade publications target unique verticals. Identifying a specific industry in our B2B efforts can eliminate unnecessary waste in your media planning. Because trade publications speak to very defined audiences, circulations tend to be low and CPMs high. Including your message in a publication specifically targeted to an industry vertical, and designing the message to speak to that vertical allows advertisers to ensure resonance of the offer with the business target.

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Key Stats

Country: United States
Category: Trade Publications
Avg volume:38,189
Frequency: 12 per year
Annual vol: 458,268
Purchase level: National
Name list: Yes