Crowley Post Signal
Established on March 6, 1885, the Crowley newspaper has been in daily publication for the past 125 years and is one of Crowley's oldest business. In 1974 the Crowley Daily Signal merged with the Crowley Post Herald to become the Crowley Post-Signal.The Crowley Post-Signal is located in the parish seat of Acadia, serves an audience that comprises all of Acadia Parish and parts of Vermillion, St. Landry, Lafayette and Jefferson Davis parishes. Crowley is also home of Crystal Rice Heritage Farm, Blue Rose Museum, Miller Stadium, the Rice Theater, the Ford Building and the Grand Opera House of the South. Crowley is host city to the world-renowed International Rice Festival, now in it's 74th year as Louisiana's oldest agricultural festival.Demographics
About Newspapers
Newspapers are one of the most essential parts of a print media plan. There are multiple ways to touch your audience through newspaper, but the most basic of those are either through ROP (Run of Press) which is an on-page advertisement in the newspaper, or through inserts.
Because newspaper circulation generally develops to support local distribution, there is a unique opportunity to buy very refined geography within a nationally "scalable" channel.
Newspapers fall into subcategories with behavior benefits in each;
National Press - non-local
Major Market Subscription Papers - Paper of Record
Community Newspapers - Weeklies
Neighborhood Newspapers - Free Community Distribution
Free Entertainment Newspapers - Take Ones
Testing to performance for free versus paid, national versus local, home delivered versus rack distributed all help refine the categories performance for your offer. Within each segment of the channel the scale of newspaper distribution is sizable.
Key Stats
Newspapers
5,572
Specs
10.13" X 4.80"
4.97" X 4.80"