Dallas Chinese Times
Dallas Chinese Daily is a local Chinese Newspaper that is published and printed in metropolitan areas of Dallas. Both Chinese and American businessmen run their advertisements display in this newspaper because of its the best access to Chinese market. Dallas Chinese Daily is part of the Southern Chinese Newspaper Group, which publishes Chinese newspaper in Dallas, Houston, Washington D.C., Chicago, Atlanta, Boston, Seattle, and St. Louis. To extend their service for the local community, they also have a business section in which they devote many columns not only to the newly developed enterprises, but also to the established entities. Advertisements have been attracting tremendous large volume of clients because of their great effect.Demographics
About Newspapers
Newspapers are one of the most essential parts of a print media plan. There are multiple ways to touch your audience through newspaper, but the most basic of those are either through ROP (Run of Press) which is an on-page advertisement in the newspaper, or through inserts.
Because newspaper circulation generally develops to support local distribution, there is a unique opportunity to buy very refined geography within a nationally "scalable" channel.
Newspapers fall into subcategories with behavior benefits in each;
National Press - non-local
Major Market Subscription Papers - Paper of Record
Community Newspapers - Weeklies
Neighborhood Newspapers - Free Community Distribution
Free Entertainment Newspapers - Take Ones
Testing to performance for free versus paid, national versus local, home delivered versus rack distributed all help refine the categories performance for your offer. Within each segment of the channel the scale of newspaper distribution is sizable.
Key Stats
Newspapers
Specs
11.60" X 10.38"
11.60" X 5.13"