
David's Bridal In-Store Inserts
David’s Bridal is the leading US bridal retailer with 193 stores nationwide with plans to open 8-10 new stores in 2026, and at least a dozen more after that. In addition, they’ve opened up a boutique-style store in Delray Beach, FL and have identified an additional 100 locations in lifestyle shopping centers. Inserts are placed into Welcome Bags that are given to brides-to-be at their first appointment with their bridal consultant.
Demographics
About Retail Bags
This program works by placing materials into the retail bags of customers who have purchased products in-store. This is a method we use to get brands to partner with one another.
Purchases are usually carried home to be unpacked, and your insert can be among the items reviewed while the shopper is still in post-purchase bliss.
The benefit of this is that your brand capitalizes on this shopper’s high while also targeting the shopper themselves. This is done by working with brands that have a complementary audience.
The phenomenal scale, coupled with daily distribution, makes this a very exciting channel. This is a scalable opportunity for media that you are seeing success from in another delivery methods.
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Retail Bags
12 per year