David's Bridal Package Insert
The David’s Bridal Package Insert Program gives DTC brands a direct path to a high-intent, emotionally invested audience. One in three brides in the U.S. wears a David’s Bridal gown, and 90% shop the retailer before saying yes to the dress. That makes David’s the most influential touchpoint on the bridal path to purchase. Our inserts are placed directly into ecommerce shipments at a moment filled with anticipation and joy. This creates a trusted handoff from a brand she already loves. It’s not just access. It’s endorsement. For DTC advertisers, this is a powerful, scalable way to drive trial, capture data, and earn conversions when purchase intent is at its peak.
Demographics
About Package Inserts
Package Insert Programs are designed to carry advertiser messaging in another brand's outbound product shipments.
These shipments contain goods purchased by a recipient at their home address, making them an ideal vehicle to carry a third-party message. Recipients are proven mail-order or online buyers, which enhances response for third-party partners. The ability to target brands with a complimentary audience to your offer creates the perfect partnership.
Running an insert in another brand's packages will yield a 100% open rate for your brand's materials.
When consumers receive a package, they will not only open it, but they will have a rush of endorphins as they open the package they have been expecting! This means your insert will be received at a time of joy and excitement by the customer.