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Debenhams PD

Debenhams is a leading multichannel retailer with a proud British heritage trading out of 240 stores, across 28 countries. Giving its customers around the world a unique mix of on-trend own brands and sought-after concessions, Debenhams has also been investing in British design for 20 years through its exclusive 'Designers at Debenhams' collection, which includes H! by Henry Holland, Butterfly by Matthew Williamson and J by Jasper Conran. 

In the UK, Debenhams has a top four market share in womenswear and menswear. It also has a top 10 share in childrenswear and leads the market in premium health and beauty. Debenhams is available online in 70 countries and is the 11th biggest UK online retailer by traffic volume.


Demographics

  • % Female
  • £ Avg Household Income
  • Avg Age

About Package Inserts

Package Insert Programs are designed to carry advertiser messaging in another brand's outbound product shipments.

These shipments contain goods purchased by a recipient at their home address, making them an ideal vehicle to carry a third-party message. Recipients are proven mail-order or online buyers, which enhances response for third-party partners. The ability to target brands with a complimentary audience to your offer creates the perfect partnership. 

Running an insert in another brand's packages will yield a 100% open rate for your brand's materials.

When consumers receive a package, they will not only open it, but they will have a rush of endorphins as they open the package they have been expecting! This means your insert will be received at a time of joy and excitement by the customer. 

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Key Stats

United Kingdom
Parcel Deliveries
350,000
12 per year
4,200,000
100,000
National
A B C1

Specs

210mm X 148mm
8gm