Dental Economics

This is THE journal that dentists read to find solutions to the business problems that they encounter every day in a dental practice. It continues to be the leader by supporting new dentists and mature dentists and their teams in their quest to learn the business principles and techniques for managing a successful dental practice.

Demographics

About Trade Publications

Trade publications target unique verticals. Identifying a specific industry in our B2B efforts can eliminate unnecessary waste in your media planning. Because trade publications speak to very defined audiences, circulations tend to be low and CPMs high. Including your message in a publication specifically targeted to an industry vertical, and designing the message to speak to that vertical allows advertisers to ensure resonance of the offer with the business target.

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Key Stats

Country: United States
Category: Trade Publications
Avg volume:100,000
Frequency: 12 per year
Annual vol: 1,200,000
Purchase level: National
Name list: Yes