About Newspaper Subscription Statements

Newspaper Billing statements offer DMA level selectivity for geography. Newspaper subscriptions statements also offer advertisers access to an audience that is better educated, slightly older, and more affluent than the general market. This refinement of targeting, along with the first class mail delivery, and refined geographic selects makes this an easy channel for testing, and one that offers significant rollout when multiple market vendors are compiled together. Because these programs are smaller in scale independently, they generally command a higher CPM to cover the lack of efficiency in production.