Dos Mundos- Kansas City
Dos Mundos, a publication business that has been opened since 1981, is a bilingual newspaper published every Thursday. Dos Mundos publishes over 70% of the articles in Spanish and English, side by side. The paper is distributed in the Kansas City Area and reaches 13 counties. They target the Mexican community, a Latin and South American community, as well as a first and second generation of Latinos. Dos Mundos covers local, regional, national and international news. Dos Mundos has a strong community section, editorial section, immigration, sports, education, health section and of course a popular classified section for those in need of seeking a bilingual help.
Demographics
About Newspapers
Newspapers are one of the most essential parts of a print media plan. There are multiple ways to touch your audience through newspaper, but the most basic of those are either through ROP (Run of Press) which is an on-page advertisement in the newspaper, or through inserts.
Because newspaper circulation generally develops to support local distribution, there is a unique opportunity to buy very refined geography within a nationally "scalable" channel.
Newspapers fall into subcategories with behavior benefits in each;
National Press - non-local
Major Market Subscription Papers - Paper of Record
Community Newspapers - Weeklies
Neighborhood Newspapers - Free Community Distribution
Free Entertainment Newspapers - Take Ones
Testing to performance for free versus paid, national versus local, home delivered versus rack distributed all help refine the categories performance for your offer. Within each segment of the channel the scale of newspaper distribution is sizable.
Key Stats
Newspapers
20,000
Weekly
Zip code
Specs
5.19" X 10.50"
2.53" X 5.25"