Dublin Courier Herald

Dublin newspaper started in 1876 with the publication of "The Gazette". This paper, a weekly, was begun by one of Dublin's most progressive leaders, Colonel John M. Stubbs.
The Courier Herald enters more than 11,000 businesses and households weekday afternoons and Saturday mornings providing the citizens of Dublin-Laurens County with a daily look into the moments that matter most in their lives. From events like graduations to football Friday nights to troop send-offs and school events, The Courier Herald is a vibrant, viable source for the news and information pertinent to everyday life in The Heart of Georgia

Demographics

About Newspapers

Newspapers are one of the most essential parts of a print media plan. There are multiple ways to touch your audience through newspaper, but the most basic of those are either through ROP (Run of Press) which is an on-page advertisement in the newspaper, or through inserts.

Because newspaper circulation generally develops to support local distribution, there is a unique opportunity to buy very refined geography within a nationally "scalable" channel.

Newspapers fall into subcategories with behavior benefits in each;

National Press - non-local

Major Market Subscription Papers - Paper of Record

Community Newspapers - Weeklies

Neighborhood Newspapers - Free Community Distribution

Free Entertainment Newspapers - Take Ones

Testing to performance for free versus paid, national versus local, home delivered versus rack distributed all help refine the categories performance for your offer. Within each segment of the channel the scale of newspaper distribution is sizable.

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