Eastbay Catalog Blow In

Eastbay is an American supplier of athletic footwear, apparel and sports equipment, which sells by direct mail. Since 1997, it has been the direct-to-mail division of the F.W. Woolworth Company, now known as Footlocker, inc.

Demographics

% female

$ Avg Household Income

Avg Age

About Catalog Blow-Ins

Catalog Blow-ins allow advertisers to place material into a brand's outbound catalog. Catalog's will reach an active customer profile with a defined demographic.

These defined audiences combined with the cost offset of avoiding solo-mail create the perfect environment for delivering ROI when properly selected for customer profile match against your own audience.

There is an added benefit to them in that they are a welcome mailing in the home rather than being unsolicited. The warm nature of the mailing establishes an implied endorsement for those riding along with the mailing.

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Key Stats

Country: United States
Category: Catalog Blow-Ins
Avg volume:2,800,000
Frequency: 12 per year
Annual vol: 33,600,000
Insert Minimum: Please Inquire
Purchase level: National
Name list: Yes

Specs

Insert Maximum Specs: 4.94" X 6.50"
Insert Max Weight: 0.10oz