El Colombiano- Fort Lauderdale
EL COLOMBIANO is a weekly publication founded in 1995 by Alfredo Mantilla. Today El Colombiano prints 32 pages on average on Friday of each week. With a base of 4 readers per copy and a distribution system that allows the publication to cover an area of people with affluence who share an idiosyncrasy that guarantees results by the advertising effectiveness.
Published in Spanish.
Demographics
About Newspapers
Newspapers are one of the most essential parts of a print media plan. There are multiple ways to touch your audience through newspaper, but the most basic of those are either through ROP (Run of Press) which is an on-page advertisement in the newspaper, or through inserts.
Because newspaper circulation generally develops to support local distribution, there is a unique opportunity to buy very refined geography within a nationally "scalable" channel.
Newspapers fall into subcategories with behavior benefits in each;
National Press - non-local
Major Market Subscription Papers - Paper of Record
Community Newspapers - Weeklies
Neighborhood Newspapers - Free Community Distribution
Free Entertainment Newspapers - Take Ones
Testing to performance for free versus paid, national versus local, home delivered versus rack distributed all help refine the categories performance for your offer. Within each segment of the channel the scale of newspaper distribution is sizable.