El Diario de El Paso
The El Diario de El Paso is the primary Spanish-language newspaper for the U.S. city of El Paso, Texas. The paper was founded on May 16, 2005 by El Diario de Jurez. It originally started out as a Mexican newspaper circulated throughout Ciudad Jurez under the name Diario de Jurez. In 1982 Diario de Jurez entered into the El Paso business community by opening a small sales and circulation office. The company became incorporated in Texas as Editora Paso del Norte, Inc.Demographics
About Newspapers
Newspapers are one of the most essential parts of a print media plan. There are multiple ways to touch your audience through newspaper, but the most basic of those are either through ROP (Run of Press) which is an on-page advertisement in the newspaper, or through inserts.
Because newspaper circulation generally develops to support local distribution, there is a unique opportunity to buy very refined geography within a nationally "scalable" channel.
Newspapers fall into subcategories with behavior benefits in each;
National Press - non-local
Major Market Subscription Papers - Paper of Record
Community Newspapers - Weeklies
Neighborhood Newspapers - Free Community Distribution
Free Entertainment Newspapers - Take Ones
Testing to performance for free versus paid, national versus local, home delivered versus rack distributed all help refine the categories performance for your offer. Within each segment of the channel the scale of newspaper distribution is sizable.
Key Stats
Newspapers
42,911
Daily
Zip code
Specs
8.75" X 5.15"
4.27" X 5.15"