El Diario La Prensa - New York
El Diario's exceptional content connects and engages communities. Founded in 1913, El Diario/La Prensa is the longest publishing Spanish-language daily newspaper in the United States. Since its inception as a small publication in Lower Manhattan named La Prensa, the newspaper has grown into one of the largest and most influential Latino media outlets in the nation.
Demographics
About Newspapers
Newspapers are one of the most essential parts of a print media plan. There are multiple ways to touch your audience through newspaper, but the most basic of those are either through ROP (Run of Press) which is an on-page advertisement in the newspaper, or through inserts.
Because newspaper circulation generally develops to support local distribution, there is a unique opportunity to buy very refined geography within a nationally "scalable" channel.
Newspapers fall into subcategories with behavior benefits in each;
National Press - non-local
Major Market Subscription Papers - Paper of Record
Community Newspapers - Weeklies
Neighborhood Newspapers - Free Community Distribution
Free Entertainment Newspapers - Take Ones
Testing to performance for free versus paid, national versus local, home delivered versus rack distributed all help refine the categories performance for your offer. Within each segment of the channel the scale of newspaper distribution is sizable.
Key Stats
Newspapers
56,154
Daily
Zip code