El Hispanic News - Portland
El Hispanic News (EHN), founded in 1981 by Juan Prats, is the oldest Hispanic publication in the Pacific Northwest and is a leading source of information for the Hispanic community. Former New Mexico Secretary of State, Clara Padilla-Andrews, purchased the publication in 1996. Clara brought her political and business background to EHN, further solidifying relationships with government agencies, businesses, activists, and the Hispanic community. Under Claras guidance, EHN reached award-winning levels in communication, community service, volunteerism, publication layout, editorial, news coverage, and in reaching and informing both the Hispanic and non-Hispanic populations of critical information, while also improving and increasing quality and readership.Demographics
About Newspapers
Newspapers are one of the most essential parts of a print media plan. There are multiple ways to touch your audience through newspaper, but the most basic of those are either through ROP (Run of Press) which is an on-page advertisement in the newspaper, or through inserts.
Because newspaper circulation generally develops to support local distribution, there is a unique opportunity to buy very refined geography within a nationally "scalable" channel.
Newspapers fall into subcategories with behavior benefits in each;
National Press - non-local
Major Market Subscription Papers - Paper of Record
Community Newspapers - Weeklies
Neighborhood Newspapers - Free Community Distribution
Free Entertainment Newspapers - Take Ones
Testing to performance for free versus paid, national versus local, home delivered versus rack distributed all help refine the categories performance for your offer. Within each segment of the channel the scale of newspaper distribution is sizable.
Key Stats
Newspapers
20,000
12 per year
240,000
Please Inquire
Zip code
Specs
10.00" X 5.75"
4.92" X 5.75"
5.00" X 7.00"
8.50" X 11.00"