El Latino - San Diego
El Latino San Diego has made a commitment to serve with professionalism to the growing Hispanic community, both readers and entrepreneurs. With over 25 years of experience, El Latino is the most successful newspaper in San Diego County with a reading index of more than 97 percent. It covers the most densely populated areas of the Hispanic community with more than 1,200 locations, 800 boxes strategically distributed and an extensive house-to-house distribution network. The distribution of El Latino extends widely throughout the county of San Diego, CA.Demographics
About Newspapers
Newspapers are one of the most essential parts of a print media plan. There are multiple ways to touch your audience through newspaper, but the most basic of those are either through ROP (Run of Press) which is an on-page advertisement in the newspaper, or through inserts.
Because newspaper circulation generally develops to support local distribution, there is a unique opportunity to buy very refined geography within a nationally "scalable" channel.
Newspapers fall into subcategories with behavior benefits in each;
National Press - non-local
Major Market Subscription Papers - Paper of Record
Community Newspapers - Weeklies
Neighborhood Newspapers - Free Community Distribution
Free Entertainment Newspapers - Take Ones
Testing to performance for free versus paid, national versus local, home delivered versus rack distributed all help refine the categories performance for your offer. Within each segment of the channel the scale of newspaper distribution is sizable.
Key Stats
Newspapers
60,000
Weekly
Zip code
Specs
10.00" X 6.16"
10.25" X 13.00"