El Pueblo Catolico - Denver
El Pueblo Catolico was born on March 17, 1900- St. Patrick's Day with the cover printed in green ink in honor of the saint. That is has lasted more than a century is a largely due to the dedication and vision of one its early editors, Msgr. Matthew Smith, who led the paper under the name The Denver Catholic Catholic has witnessed numerous changes in the newspaper business in service to the faithful of northern Colorado but the goals has remained constant: they aim to inform, inspire and engage you with the Gospel and the Catholic Church.Demographics
About Newspapers
Newspapers are one of the most essential parts of a print media plan. There are multiple ways to touch your audience through newspaper, but the most basic of those are either through ROP (Run of Press) which is an on-page advertisement in the newspaper, or through inserts.
Because newspaper circulation generally develops to support local distribution, there is a unique opportunity to buy very refined geography within a nationally "scalable" channel.
Newspapers fall into subcategories with behavior benefits in each;
National Press - non-local
Major Market Subscription Papers - Paper of Record
Community Newspapers - Weeklies
Neighborhood Newspapers - Free Community Distribution
Free Entertainment Newspapers - Take Ones
Testing to performance for free versus paid, national versus local, home delivered versus rack distributed all help refine the categories performance for your offer. Within each segment of the channel the scale of newspaper distribution is sizable.
Key Stats
Newspapers
91,183
12 per year
1,094,196
Zip code
Specs
4.67" X 11.83"
9.50" X 2.83"