El Puente - Elkhart
El Puente (The Bridge), the only Spanish-language newspaper focused in the South Bend, Goshen, Elkhart, and Fort Wayne area, publishes 9,000 issues the first and third Tuesdays of each month. The newspaper is available in these cities as well as in Mishawaka, Milford, Ligonier, Plymouth, Bremen, Nappanee, and Warsaw. El Puente also is in several cities in Michigan like Three Rivers, Niles and Sturgis.
Demographics
About Newspapers
Newspapers are one of the most essential parts of a print media plan. There are multiple ways to touch your audience through newspaper, but the most basic of those are either through ROP (Run of Press) which is an on-page advertisement in the newspaper, or through inserts.
Because newspaper circulation generally develops to support local distribution, there is a unique opportunity to buy very refined geography within a nationally "scalable" channel.
Newspapers fall into subcategories with behavior benefits in each;
National Press - non-local
Major Market Subscription Papers - Paper of Record
Community Newspapers - Weeklies
Neighborhood Newspapers - Free Community Distribution
Free Entertainment Newspapers - Take Ones
Testing to performance for free versus paid, national versus local, home delivered versus rack distributed all help refine the categories performance for your offer. Within each segment of the channel the scale of newspaper distribution is sizable.
Key Stats
Newspapers
9,200
24 per year
220,800
Zip code
Specs
9.85" X 4.80"
4.85" X 4.80"
9.00" X 10.00"