El Semanario - Albuquerque
Since 1989, The Weekly Issue/El Semanario has built a solid reputation on committed relationships, garnering trust and nurturing a foundation for integrity within the communities. The bilingual weekly news content offers readers printed and digital options featuring national and international news, with community focus in six national markets Arizona, California, Colorado, Florida, Nevada and New Mexico. By sharing diverse news and current events, The Weekly Issue/El Semanario media outlets provide an opportunity for nations 55 million Latinos to participate and engage in issues facing the U.S. For decades, The Weekly Issue/El Semanario has fulfilled a unique niche, offering news and opportunity in two languages; culminating in a unified voice and progressive efforts in communities.Demographics
About Newspapers
Newspapers are one of the most essential parts of a print media plan. There are multiple ways to touch your audience through newspaper, but the most basic of those are either through ROP (Run of Press) which is an on-page advertisement in the newspaper, or through inserts.
Because newspaper circulation generally develops to support local distribution, there is a unique opportunity to buy very refined geography within a nationally "scalable" channel.
Newspapers fall into subcategories with behavior benefits in each;
National Press - non-local
Major Market Subscription Papers - Paper of Record
Community Newspapers - Weeklies
Neighborhood Newspapers - Free Community Distribution
Free Entertainment Newspapers - Take Ones
Testing to performance for free versus paid, national versus local, home delivered versus rack distributed all help refine the categories performance for your offer. Within each segment of the channel the scale of newspaper distribution is sizable.
Key Stats
Newspapers
20,351
52 per year
1,058,252
Zip code