Enfamil Family Beginnings Kit
Enfamil annually mails 1,800,000 kits to Enfamil Family Beginnings’ subscribers in their 3rd trimester. The kits contain formula samples, coupons and a newborn feeding guide. The program is category exclusive and boasts an over 90% advertiser continuation rate.
Demographics
About Package Inserts
Package Insert Programs are designed to carry advertiser messaging in another brand's outbound product shipments.
These shipments contain goods purchased by a recipient at their home address, making them an ideal vehicle to carry a third-party message. Recipients are proven mail-order or online buyers, which enhances response for third-party partners. The ability to target brands with a complimentary audience to your offer creates the perfect partnership.
Running an insert in another brand's packages will yield a 100% open rate for your brand's materials.
When consumers receive a package, they will not only open it, but they will have a rush of endorphins as they open the package they have been expecting! This means your insert will be received at a time of joy and excitement by the customer.