Enfamil Dedicated Email
Prenatal: Your brand can be introduced to expectant moms from the most trusted brand for moms-to-be. Baby is on the way, so there are new purchase needs before that special bundle of joy arrives. Her growing belly makes it a great time to offer your assistance as she prepares for this life changing event.
Postnatal: Grab the attention of moms who have just welcomed a new baby into their homes. Baby is finally here and quickly growing which means moms’ needs are constantly changing. These families are in the market for new clothes, toys, family photos and new experiences. It’s the perfect time to introduce your brand to this very responsive audience.
Demographics
About Email
Email marketing is a very direct way to target a brand's customer base. Email can be executed in a variety of ways.
- Feature a display offer on existing outbound emails
- Send a dedicated email from the other company’s server
- Buy a brand's list to send a direct email from your server
The most common method is the Dedicated Email and the reason for that is when the customers of the partner brand receive your email, they are doing so with a level of comfort and excitement. This feeling comes from the endorsement you receive from the partner brand by sending the email on your behalf.
Emails can be very creative, using both text and imagery, in any way you wish. Optimizing an email to be viewed on different platforms is important as consumers continue to divide time between computers, tablets and smartphones. Email lists can be segmented on occasions to create a hyper-targeted audience.